We help companies gain traction and succeed through tailored solutions, especially during these challenging times.


    We partner with other firms to offer tailored services. Thus, you can hire us to define your product-market fit, go-to-market strategy, help you find a new business model, improve your customer experience using design-thinking / human-centric design, tackle a new market and/or build an innovation road-map. We're based in the heart of San Francisco.

    Advisory & Coaching Services


    Marketing Services, which include:

    • Strategy + Execution of Demand Engine
    • Customer Acquisition + Retention
    • Branding / Messaging + Content Marketing
    Product Management Services, which include:
    • Define + Design Project Requirements
    • Strategic Planning and Implementation
    • Stakeholder Engagement


      We've worked with many clients.

      Startups / Small-Medium Business (SMB)

      San Francisco Bay area

      Our clients have included Blume, Canary Health, Everwise, Farm Hill, Gladly (Tab for a Cause), Glo, Lyra Health, Hired, Kip Health, Kiva, Masterclass, Orbit, Osmo, Outcomes, Shop and Shout, Spire, Treasury Dynamics, Welkin Health, WellSet, WEST, and WeTravel.



      Our clients have included Schindler, the Governments of Canada and Japan, Sustainable Development Technology Canada (SDTC), South Pole Group, JETRO, and the University of Ottawa.


    • A Few Testimonials

      From Previous Clients


      Tegan Bukowski, Co-Founder and CEO, WellSet

      Lida is a bright light and extremely hard working digital strategist.


      She was always thinking one step ahead and outside of the digital marketing box while also driving home our core company values.


      César Salazar, Principal, Revolt VC

      Lida is a boundless source of creativity and inspiration.


      Her work ethic, resourcefulness and curiosity made her a real boost to our company, helping us discover and implement a new acquisition funnel in a highly competitive market.


      Analise Roland, Founder, Apiary Alpha

      Lida is great at providing detailed explanations on how and why to set up strategic digital marketing.


      She's an asset to building your foundation and preparing for growth!


      Chris Matthews, President, Treasury Dynamics

      Lida’s leadership and expertise were invaluable during our project.


      She understood our objectives and was able to quickly structure a program to meet our goals. Her communication skills and timely follow-up ensured our success.


      Let's talk 'Pidari' (which means 'resilience' in the Persian language).

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