We help companies gain traction and succeed through tailored solutions, especially during these challenging times.


    We partner with other consultants / firms to offer tailored services for our clients. Thus, you can hire us to define your product-market fit, go-to-market strategy, help you find a new business model, improve your customer experience using design-thinking / human-centric design, tackle a new market, and/or build an innovation road-map.

    Advisory & Coaching Services


    • Marketing Services, which include:
    • Strategy + Execution of Demand Engine
    • Customer Acquisition + Retention
    • Branding / Messaging + Content Marketing


    • Product Management Services, which include:
    • Define + Design Project Requirements
    • Strategic Planning and Implementation
    • Stakeholder Engagement

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    • Past experience includes: Lead Instructor, General Assembly (2018-2021)
    • Managing Director at 23 Design, now frog design (2017-2018)
    • Team Lead at Omada Health (2016-2017)
    • CEO and exit from a stealth startup (2014-2016)
    • Manager, Incubator + Funding Applications at SDTC (2013-2014)

    We've successfully worked with many clients.


    North American Clients

    Our clients have included Blume, Canary Health, Creator, Everwise, Farm Hill, Gladly, Glo, Lyra Health, Hired, Kip Health, Kiva, Masterclass, Orbit, Osmo, Outcomes, Principal, Spire, Treasury Dynamics, Welkin Health, WellSet, WEST, and WeTravel.

    Companies & Organizations

    International Clients

    Our clients have included Schindler, the Governments of Canada and Japan, Sustainable Development Technology Canada (SDTC), South Pole Group, JETRO, and the University of Ottawa.


  • A Few Testimonials

    From Previous Clients


    Tegan Bukowski, Co-Founder and CEO, WellSet

    Lida is a bright light and extremely hard working digital strategist.


    She was always thinking one step ahead and outside of the digital marketing box while also driving home our core company values.


    César Salazar, Principal, Revolt VC

    Lida is a boundless source of creativity and inspiration.


    Her work ethic, resourcefulness and curiosity made her a real boost to our company, helping us discover and implement a new acquisition funnel in a highly competitive market.


    Analise Roland, Founder, Apiary Alpha

    Lida is great at providing detailed explanations on how and why to set up strategic digital marketing.


    She's an asset to building your foundation and preparing for growth!


    Chris Matthews, President, Treasury Dynamics

    Lida’s leadership and expertise were invaluable during our project. She understood our objectives and was able to quickly structure a program to meet our goals. Her communication skills and timely follow-up ensured our success.


    Let's talk 'Pidari' (which means 'resilience' in the Persian language).

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