- PIDARI = RESILIENCE
We help companies gain traction and succeed through tailored solutions, especially during these challenging times.
SERVICES
We partner with other firms to offer tailored services. Thus, you can hire us to define your product-market fit, go-to-market strategy, help you find a new business model, improve your customer experience using design-thinking / human-centric design, tackle a new market and/or build an innovation road-map.
Advisory & Coaching Services- Marketing Services, which include:
- Strategy + Execution of Demand Engine
- Customer Acquisition + Retention
- Branding / Messaging + Content Marketing
- Product Management Services, which include:
- Define + Design Project Requirements
- Strategic Planning and Implementation
- Stakeholder Engagement
- MANAGEMENT
- Past experience includes: Lead Instructor, General Assembly (2018-2021)
- Managing Director at 23 Design, now frog design (2017-2018)
- Team Lead at Omada Health (2016-2017)
- CEO and exit from a stealth startup (2014-2016)
- Manager, Incubator + Funding Applications at SDTC (2013-2014)
- CLIENTS
We've worked with many clients.
Startups / Small-Medium Business (SMB)
San Francisco Bay areaOur clients have included Blume, Canary Health, Everwise, Farm Hill, Gladly, Glo, Lyra Health, Hired, Kip Health, Kiva, Masterclass, Orbit, Osmo, Outcomes, Principal, Shop and Shout, Spire, Treasury Dynamics, Welkin Health, WellSet, WEST, and WeTravel.
Organizations
International
Our clients have included Schindler, the Governments of Canada and Japan, Sustainable Development Technology Canada (SDTC), South Pole Group, JETRO, and the University of Ottawa.
A Few Testimonials
From Previous Clients
1Tegan Bukowski, Co-Founder and CEO, WellSet
Lida is a bright light and extremely hard working digital strategist.
She was always thinking one step ahead and outside of the digital marketing box while also driving home our core company values.
2César Salazar, Principal, Revolt VC
Lida is a boundless source of creativity and inspiration.
Her work ethic, resourcefulness and curiosity made her a real boost to our company, helping us discover and implement a new acquisition funnel in a highly competitive market.
3Analise Roland, Founder, Apiary Alpha
Lida is great at providing detailed explanations on how and why to set up strategic digital marketing.
She's an asset to building your foundation and preparing for growth!
4Chris Matthews, President, Treasury Dynamics
Lida’s leadership and expertise were invaluable during our project.
She understood our objectives and was able to quickly structure a program to meet our goals. Her communication skills and timely follow-up ensured our success.
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