• Hello & Welcome!

    Get your Dream Role / Client...now!

  • Transform Your Job / Client Search Journey

    You're Not Alone in This Challenge

    Proven Strategies for Success

    In the midst of this chaotic time, your job / client hunt may fall to the wayside. Perhaps you're wishing for your dream role, but you don't have a clear idea for a path to get there.

    Proven Results That Speak Volumes:

    I've guided professionals just like you to break into and excel in the tech industry. My coaching clients have landed positions at industry leaders including Apple, Google, Gartner, and Meta just to name a few.

    Your Partner in Career Resilience

    Beyond resume reviews, I offer transformative 1:1 coaching sessions designed to help you thrive, not just survive, in today's challenging landscape. Resilience isn't just my philosophy, it's the foundation of my company, Pidari.

    One of Many Success Stories That Could Be Yours

    "Lida demystified several steps and gave me insight into where to find my first clients. Only two weeks after our call, I closed my highest-paying client and made several connections with founders and managers. Her tips and resources were straightforward and easy to implement. Plus talking to her gave me the boost I needed to finally sit down and make it happen. I highly recommend her as a coach and confidant."

    Ready to Write Your Success Story?

    Discover how we can work together below. Whether we collaborate or not, I'm rooting for your success every step of the way!

    Below are Top 10 Tips for Tech & Top 10 Tips for Landing Clients

    Feel free to get in touch with me!

    - Lida Tohidi

  • Top 10 Tips

    To break into, and thrive in, tech

    Tip 1. Use your growth mindset

    Reflect on what working in this 'new normal' entails by using your understanding of the world around you. This tip takes us to the importance of planning.

    Tip 2. Plan your job hunt / search

    Be precise with your job search goal-setting by prioritizing and set realistic parameters for which to measure success. Set SMART goals!

    Tip 3. Be ready, but also okay with the unexpected

    Think out different scenarios / different paths to the goal to your dream, but just know that things don’t always go according to plan. The point is that it’s okay to fail! Ventures fail, companies close, you don’t reach your goals…but you learn.

    Tip 4. Leverage your (un)conventional education

    Whether it’s taking an unusual path to a job or on-the-job knowledge training, you should always use your education (even if it’s from non-traditional institutions). Also, realize that your experience means a lot, as there’s no ‘typical’ path into tech.

    Tip 5. Be resilient

    Remember that there are so many possibilities these days, including paths to jobs. A little patience can also go a long way.

    Tip 6. Be curious

    Always be learning and creating connections between seemingly disparate ideas. This opens new doors, and it’s a great way to make connections with people.

    Tip 7. Build relationships

    Keep in touch with your current personal and professional connections, and don’t be afraid to reach out to new ones. One of the biggest perks of working around in tech is connecting with many people, as you get nowhere without it. Realize that companies and cultures are defined by the people, and that’s a truism anywhere globally.

    Tip 8. Know your impact

    This starts with always adding value to the organization, especially at the interview stage. You must learn the key value of the business, know the key performance indicators (KPIs) you’re being measured on, and map how your experience matches up. Knowing how to work with these KPIs and understanding how you make a difference in achieving these goals are crucial.

    Tip 9. Be creative

    Organizations wish to hear more about how you get to the goals and your way of thinking. Hiring managers appreciate resourcefulness, and whatever you do, you should be able understand and explain why you do it.

    Sometimes you can plan as much as you can, and surprises still come up, and something unexpected might turn out better than the original plan. The world, and life in general, is naturally full of surprises.

  • Top 10 Tips

    To get clients

    Tip 1. Know What You Sell (and to Whom)

    Get crystal clear on your offer, who it's for, and what pain it solves. Without this, all marketing and business development can turn into noise.

    Tip 2. Your Friends (vs. Strangers) Are Your First Funnel

    Don’t overthink it: your first clients will likely come from people you already know. Make it easy for them to refer you by drafting the communication.

    Tip 3. Use LinkedIn / Warm Intro Map or Tool

    Tools like LinkedIn, especially when you add in the functionality of filters, are a goldmine. Find who in your network knows your dream clients.

    Tip 4. Prep a Blurb that can be Forwarded

    Make it super simple for people to introduce you. One paragraph, clear offer, ideal customer. Try to have no / minimal fluff.

    Tip 5. Treat Referrals Like a System

    Use a spreadsheet / free CRM and set recurring nudges to check in with past clients and warm leads. Consistency compounds.

    Tip 6. Debrief Every Project You Get

    Post-project? Always be learning ask what was most valuable. Turn that into a testimonial, case study, or referral request.

    Tip 7. Ask Your Clients to Refer Too

    Write a short and easy-to-forward email your current / past clients can send to peers. The less effort for them, the more likely that they will actually do it.

    Tip 8. Join Niche Groups

    Communities are rich with leads. Engage genuinely, and send DMs that start conversations, not pitches, and definitely stay away from spamming folks.

    Tip 9. Sales = Practice, Not Personality

    Feeling awkward about selling yourself? Totally normal. It gets easier. You don’t need to be slick, just clear and helpful. I believe you can do it!

    Tip 10. Build a Repeatable Pipeline Now

    Even if you just want 1–2 clients, set up a light-touch system. Retainers and project ends: don’t get caught scrambling. Best of luck to you!

  • Keep in Mind

    Fear is feedback, not a final answer

    Your experience isn't baggage: it's rocket fuel

    Tech needs your story, not just your skills

    Yesterday's challenges, tomorrow's competitive edge

    Growth mindset: your most transferable skill

    Different path, valuable perspective

    Adapt, advance, achieve

    Turn rejection into redirection

    Your career journey: a feature, not a bug

    Tech success: built on resilience, not just resumes

  • broken image

    1:1 / Group Coaching

    You can learn more about our group coaching and sign-up here. You can also book sessions with Lida for 1:1 coaching and/or resume, cover letter, LinkedIn profile reviews here. All services have been discounted for a limited time to best serve you.